Author: Zimbrick Hyundai West
At Zimbrick Hyundai West, we understand that maintaining your vehicle is crucial, especially for Madison drivers navigating icy isthmus roads or busy campus traffic. Our certified service team is here to help you keep your Hyundai running smoothly with genuine parts tailored to local conditions. Whether you’re commuting from Fitchburg or planning weekend trips to Lake Mendota, our expert technicians ensure your Hyundai is equipped for both winter challenges and summer adventures. Experience peace of mind knowing your vehicle is in good hands as you explore the vibrant Madison area.
Key Takeaways (TL; DR)
For residents in Madison, Fitchburg, Middleton, Janesville, and Sun Prairie, choosing the right Hyundai service center is vital for maintaining your vehicle.
- Certified Diagnostics: Utilizing advanced diagnostic tools ensures accurate assessments and repairs tailored to your Hyundai model, enhancing reliability.
- Digital Service History: Keeping a digital record of your vehicle’s service history helps maintain resale value and keeps you informed about past maintenance.
- Expert Technicians: Hyundai-trained technicians are well-versed in the latest technologies and systems, ensuring your vehicle receives specialized care.
- Genuine Parts: Using authentic Hyundai parts not only protects your vehicle’s warranty but also supports its long-term performance and safety.
- Convenience Features: Many service centers offer loaner vehicles and online scheduling to accommodate your busy lifestyle, especially during peak traffic times.
- Transparent Estimates: Clear, upfront pricing and detailed service explanations build trust, making it easier to understand the value of services performed.
- Local Expertise: Knowledge of Madison’s unique driving conditions, from snowy winters to busy university traffic, ensures that your vehicle is serviced appropriately for local needs.
What Are the Core Benefits of a Certified Hyundai Service Center?
Opting for a certified Hyundai service center ensures your vehicle receives specialized care, enhancing its longevity and performance, which is crucial for drivers in Madison.
- Genuine Parts: Utilizing authentic Hyundai parts helps maintain your warranty and ensures optimal vehicle performance.
- Trained Technicians: Factory-certified technicians are well-versed in the intricacies of Hyundai models, including the Tucson and Santa Fe.
- Comprehensive Service History: All services are recorded in Hyundai’s database, ensuring transparency and supporting future resale value.
- Complimentary Maintenance: For 2020-2025 models, enjoy included service plans that cover essential maintenance tasks.
- Advanced Diagnostic Tools: Access to specialized equipment designed for Hyundai vehicles ensures accurate diagnostics and repairs.
Choosing uncertified shops may lead to subpar repairs, potential safety risks, and complications with warranties.
Certified vs. Non-Certified: What Is the Real Difference?

Choosing between certified and non-certified service for your Hyundai can significantly affect your vehicle’s performance and longevity. Certified service centers, like Zimbrick Hyundai, utilize specialized tools, receive ongoing training, and adhere to strict guidelines, ensuring your Hyundai is maintained to the highest standards.
For instance, a certified technician’s expertise in systems like the Hyundai Tucson’s advanced safety features can protect your warranty and minimize potential repairs. This is crucial for drivers in Madison, where navigating winter roads requires reliable vehicle performance. Learn more about certified services at Hyundai’s official site.
What Does “Hyundai-Certified” Actually Mean?
A Hyundai-certified service center meets rigorous standards to ensure quality care for your vehicle, enhancing reliability and performance.
- Ongoing Training: Technicians receive regular education on the latest Hyundai gas, hybrid, and electric systems.
- Genuine Parts Only: Only OEM parts are used, ensuring warranty compliance and longevity.
- Diagnostic Access: Technicians utilize specialized tools and access to technical service bulletins for effective repairs.
- Warranty Documentation: All work is recorded to support both factory and extended warranty claims.
- Customer Satisfaction Standards: Performance metrics are evaluated to maintain high service quality.
What Key Services Should a Top Hyundai Service Department Offer?
A top-tier Hyundai service department provides a comprehensive range of services essential for the upkeep of your vehicle. This is particularly important for residents in Madison, where diverse driving conditions can impact vehicle performance.
Here are the essential services you should expect from a leading service center:
- Routine Maintenance: Regular oil changes and tire rotations adhering to Hyundai’s service schedules, crucial for maintaining efficiency.
- Diagnostic Services: Engine and transmission diagnostics using state-of-the-art tools and OEM parts to ensure accurate repairs.
- Battery Services: Comprehensive battery testing and replacement, especially vital for hybrid models like the Tucson Hybrid during chilly Madison winters.
- Brake Services: Thorough inspections, including pad and rotor replacements, ensuring safety on busy roads like East Washington Avenue.
- HVAC Services: Heating and cooling system diagnostics and repairs, essential for comfortable drives year-round. The 2026 IONIQ 9, for example, requires specialized inspections of its 800V battery system and high-efficiency heat pump. Explore the official IONIQ 9 technical specifications to see how these advanced systems differ from traditional models.
- ADAS Calibration: Calibration of advanced driver-assistance systems is critical for 2026 models. With the rollout of Hyundai SmartSense 2.0, precision alignment of forward-facing cameras and radar is essential for safety on high-traffic Madison roads like East Washington Avenue.
- Recalls Management: Automated recall checks and updates to keep your vehicle compliant with safety standards.
Express service ensures quick maintenance, so you can get back on the road swiftly.
Does a Dealership’s Technology Give It an Advantage?
For drivers in Madison, a dealership equipped with advanced technology can make all the difference. Hyundai service centers utilize specialized diagnostic tools tailored to their vehicles, such as the Modular Vehicle Communication Interface (MVCI) which ensures accurate and in-depth diagnostics. This means quicker resolutions for issues, enhancing reliability for drivers navigating the winter roads of Madison.
Data integration across services not only streamlines maintenance but also enhances customer experience. Features like online appointment scheduling and real-time text updates keep you informed about your vehicle’s service status. These modern conveniences are a step above generic tools, which often miss specific details that can impact vehicle performance and safety.
While basic OBD-II scanners provide limited insight, Hyundai’s technology offers comprehensive diagnostics for safety systems and hybrid components. This depth of understanding is crucial for the safe operation of vehicles like the Tucson Hybrid, especially in varied Madison weather.
Comparison: Certified Hyundai Service vs. Independent Repair Shops
| Service Criteria | Certified Hyundai Dealership | Independent Mechanic |
|---|---|---|
| Technician Training | Factory-certified & hybrid-trained technicians | General automotive experience without specialized training |
| Parts Used | Genuine Hyundai OEM parts exclusively | Aftermarket or used components |
| Warranty Protection | Meets Hyundai warranty standards | Potential risks with unverified parts/procedures |
| Technology Access | Access to Hyundai’s advanced diagnostic tools | Utilizes generic OBD scanners |
| Recall/TSB Updates | Directly integrated with Hyundai’s systems for timely updates | Often lacks access to crucial updates |
Why Does Driving in Wisconsin Require Special Attention?

Driving in Madison and nearby areas demands awareness due to seasonal weather challenges and unique traffic patterns.
- Winter conditions: Snow and ice on isthmus roads necessitate all-wheel-drive options like the Hyundai Tucson or Santa Fe for safe navigation.
- Eco-friendly commuting: Hybrid models such as the Tucson Hybrid offer excellent fuel efficiency, ideal for the biking culture and environmentally conscious locals.
- Event-driven traffic: With the University of Wisconsin–Madison nearby, Hyundai models equipped with advanced safety tech help manage busy campus traffic.
- Weekend trips: Spacious interiors in SUVs like the Santa Cruz make them perfect for family outings to local parks and lakes.
- Cost efficiency: Fuel-efficient options are crucial for budget-conscious residents, especially with Madison’s higher-than-average cost of living.
How Can You Get the Most Out of Your Service Appointment?
Preparing for your service visit can significantly streamline the process, ensuring that you receive the attention your Hyundai deserves. For drivers in Madison, this means addressing any concerns promptly and efficiently, especially given the unique driving conditions around the isthmus.
- Document issues: Write down any specific concerns such as unusual noises or warning lights to help technicians diagnose effectively.
- Clear out personal items: Remove any belongings from your vehicle to facilitate easy access during service, particularly if you’re visiting us during busy times.
- Bring necessary tools: If your Hyundai is equipped with a wheel lock, don’t forget to bring the key for tire rotations or brake work.
- Prepare questions: Think about any questions you have regarding service recommendations to ensure you fully understand what’s being performed on your vehicle.
- Check your schedule: Plan your visit around peak traffic times, especially if you’re commuting through busy areas like State Street or East Washington Avenue.
What Are the Signs of a Trustworthy Hyundai Service Department?
When selecting a Hyundai service department, expect transparency, skilled technicians, and a commitment to using genuine parts for your vehicle’s maintenance and repairs.
How Do You Know If a Service Center Is Reputable?
Identifying a trustworthy service center for your Hyundai is crucial for ensuring quality repairs and maintenance. Here are some key indicators to consider:
- Certifications: Look for certified technicians, particularly those with Hyundai Master and Hybrid certifications, which signify expertise in Hyundai vehicles.
- Clear Estimates: Reputable centers provide detailed estimates that break down parts and labor upfront, helping you avoid unexpected costs.
- Logged History: A service center that maintains documented service records in Hyundai’s national database can offer peace of mind regarding your vehicle’s maintenance.
- Time-Saving Amenities: Features like loaner vehicles, shuttle services, and online scheduling can enhance your experience and minimize downtime.
What Hyundai Drivers Say Matters Most
For Hyundai drivers in Madison and the surrounding areas, effective communication and convenience are top priorities when it comes to service.
- Real-time service updates: Drivers appreciate receiving timely text updates on their vehicle’s service progress.
- Extended service hours: Flexible scheduling options, including evenings and Saturdays, cater to busy lifestyles.
- Transparent explanations: Service advisors who clearly outline repairs and available options enhance trust.
- Visible proof of work: Technicians who show replaced parts and explain their importance foster confidence in the services provided.
What Service Red Flags Should You Avoid?
As you seek reliable service for your Hyundai, be mindful of these warning signs that may indicate it’s time to look elsewhere:
- Ambiguous pricing: Estimates lacking detailed breakdowns can lead to unexpected costs.
- Certification absence: A lack of visible qualifications or training credentials can signal inadequate expertise.
- Pressure tactics: High-pressure sales tactics unrelated to diagnostics can compromise your trust.
- Poor documentation: Missing records of completed work raises concerns about service quality.
What Questions Should I Ask a Hyundai Service Manager?

Are Your Technicians Hyundai-Certified?
Having factory-certified technicians ensures they are trained to handle the latest Hyundai technologies and systems, which is crucial for maintaining optimal vehicle performance.
Do You Use Genuine Hyundai Parts?
Using OEM parts is essential for preserving your vehicle’s warranty and ensuring reliable operation, as they are designed specifically for your Hyundai model.
What Diagnostic Tools Do You Use?
Advanced diagnostic tools, such as the Hyundai MVCI, allow for comprehensive vehicle analysis and calibration that generic scanners cannot provide.
Do You Offer Written Estimates Before Performing Work?
Requesting an itemized estimate helps clarify costs related to parts and labor, preventing unexpected charges when you pick up your vehicle.
How Long Will Service Take, and Do You Offer Loaners or a Shuttle?
Understanding service duration and available transportation options can significantly reduce inconvenience for drivers commuting through busy areas like State Street.
Will My Service History Be Stored and Accessible?
Maintaining a centralized service record is vital for warranty claims and can enhance your vehicle’s resale value, especially in a market like Madison.
What Warranties Do You Offer on Repairs?
Inquire about the specifics of warranties on parts and labor to ensure that you are covered in case of future issues, reinforcing your investment in the vehicle.
Quick Checklist Before You Commit
Before you schedule your next Hyundai service, use this checklist to ensure you’re making an informed decision for your vehicle.
- Check for Hyundai certification: Ensure the technicians are certified in Hyundai service.
- Verify genuine parts: Confirm that only authentic Hyundai parts will be used for repairs.
- Request a detailed estimate: Get a written, itemized estimate of expected costs.
- Inquire about diagnostics: Ask if Hyundai’s MVCI diagnostics will be performed.
- Confirm service documentation: Ensure that all service is logged in Hyundai’s database.
- Explore convenience options: Ask about loaner vehicles or shuttle services available.
- Read recent reviews: Check feedback on service quality and customer communication.
- Warranty coverage: Confirm warranty details for parts and labor associated with the service.
Frequently Asked Questions (FAQs)
How often should I get my oil changed?
For most Hyundai models, oil changes are recommended every 7,500–10,000 miles, depending on your driving conditions. Regular maintenance helps ensure optimal performance, especially during Madison’s varied seasons.
Can I use aftermarket parts for my Hyundai repairs?
While aftermarket parts can be used, OEM parts are recommended for the best fit and reliability, which is crucial for maintaining your vehicle’s warranty and safety features.
When should I replace my brakes?
Brake inspection should be performed at least once a year; frequent stop-and-go traffic, especially near campus during events, can accelerate wear. Keeping brakes in top condition is essential for safe winter driving on icy isthmus roads.
Does Hyundai offer free maintenance?
Models from 2020 to 2025 come with complimentary maintenance for select scheduled services within the initial period or mileage. This benefit helps manage costs for local drivers keen on maintaining their vehicles.
Why is my check engine light on?
The check engine light could indicate a minor issue, like a loose gas cap, or something more serious. Prompt diagnostics using Hyundai-specific tools can prevent further complications, particularly in busy traffic situations.
Can I get my Hyundai serviced by any mechanic?
While any mechanic can service your Hyundai, certified dealerships provide factory-trained technicians and OEM parts, ensuring adherence to safety standards. This is especially important for models equipped with advanced safety technologies.
About Zimbrick Hyundai West
Zimbrick Hyundai West has been a trusted, family-owned dealership in the Madison area since 1988. We are honored to be recognized with Best of Madison and People’s Choice awards for our new cars, used cars, and auto service. Our team’s expertise is matched by our commitment to you, offering amenities like complimentary loaner vehicles and a pet-friendly showroom. We also give back to our community through programs like Hyundai Hope on Wheels to support the fight against pediatric cancer. Trust our award-winning team for a car buying and service experience that is built around your needs.
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The Ultimate Guide to Finding the Best Hyundai Dealer in Madison, WI
The Ultimate Hyundai Buying Guide in Madison, WI
Author: Zimbrick Hyundai West
When you’re ready to find your next vehicle, consider how a Hyundai can seamlessly fit into your Madison lifestyle. At Zimbrick Hyundai West, we understand that driving around the lakes or navigating the snow-covered isthmus calls for reliable performance and safety features. Whether you’re commuting from Sun Prairie to downtown or heading out on weekend adventures to Middleton’s parks, Hyundai’s all-wheel-drive SUVs and eco-friendly hybrids are designed to meet the varied demands of our local roads and weather. With spacious interiors and advanced technology, these vehicles support both your daily needs and your love for the outdoors.
Key Takeaways (TL; DR)
For drivers in Madison and nearby communities, understanding Hyundai’s offerings can simplify your buying journey.
- Test Drive in Local Conditions: Always test drive your preferred Hyundai model on roads you commonly navigate, like Mineral Point Road or East Washington Avenue, to gauge its performance in local scenarios.
- New vs. Certified Pre-Owned: A new Hyundai, such as the 2025 Tucson, incorporates the latest tech, while a Certified Pre-Owned vehicle offers value with a comprehensive warranty for peace of mind.
- Consider Your Commute: Assess your daily travel needs—whether it’s the fuel efficiency of the Sonata Hybrid for city driving or the spacious Palisade for family trips around Lake Mendota.
- Financial Preparation is Key: Getting pre-approved for a loan from a local bank or credit union can enhance your bargaining power when discussing vehicle prices.
- Check Reliability Ratings: Research specific models on websites like Kelley Blue Book or Edmunds to understand their reliability and owner satisfaction scores, as they can vary by year and trim.
- Understand the Total Cost: Your budget should include more than the purchase price—factor in insurance, maintenance, and fuel costs to avoid unexpected expenses later.
- Negotiate with Confidence: Familiarize yourself with market pricing for the Hyundai model you’re interested in to engage in informed negotiations.
- Review Final Paperwork Thoroughly: Before signing, ensure all details in the contract, including fees and options, are accurate to protect yourself from surprises.
What Should You Consider Before Buying a Hyundai?
Before visiting Zimbrick Hyundai West in Madison, it’s crucial to assess your personal needs, daily driving habits, and budget. This practical approach ensures that you’ll focus on the Hyundai models that truly fit your lifestyle, saving you time and helping you choose a vehicle that you’ll appreciate for years to come.
To create a realistic budget for your Hyundai, consider several factors beyond the initial purchase price:
- Down Payment: Determine how much you can afford to put down. Ideally, aim for 20% of the vehicle’s price to decrease monthly payments and total interest.
- Monthly Payments: Calculate what fits into your overall financial plan. Utilize online loan calculators to explore different loan terms and interest rates, ensuring you maintain room for other expenses.
- Insurance Costs: Insurance premiums can differ significantly between models. Get quotes for specific Hyundais you’re considering, like the Tucson vs. the Santa Fe, to understand how they will impact your monthly budget.
- Fuel Expenses: Evaluate your weekly driving distance. Choosing a fuel-efficient model, such as the 2025 Hyundai Tucson Hybrid, which offers impressive fuel economy, can lead to substantial savings over time, especially for commutes around Madison.
Once you’ve established a budget, think about how you’ll use your new Hyundai:
- How many passengers do I usually have? If you’re mostly commuting solo along the Beltline, a compact Elantra might work well. For family outings or carpools to parks like Olbrich Botanical Gardens, an SUV like the Palisade could be more suitable.
- What kind of cargo will I carry? Consider your typical hauls. The Hyundai Santa Cruz is perfect for transporting gear for weekend trips to Lake Mendota, while the spacious Tucson can handle both day-to-day groceries and larger items.
- Where will I be driving most often? Your driving environment matters. Maneuvering through downtown Madison requires different capabilities than cruising along the scenic routes near Sun Prairie.
Which 2026 Hyundai Model is Right for You?

Finding the perfect Hyundai model means considering your daily needs, whether it’s fuel efficiency, passenger capacity, or rugged performance. Hyundai’s 2026 lineup offers a diverse range to suit Madison’s vibrant lifestyle.
What Are the Best Hyundai Sedans and Compacts for 2026?
Hyundai’s sedans and compacts are well-regarded for their reliability and comfort, making them ideal for commuters and small families in the Madison area.
- 2026 Hyundai Elantra: This compact sedan combines affordability with modern features, including an 8-inch touchscreen and standard wireless connectivity. With an EPA-estimated 35 MPG combined, it’s a great choice for daily commutes through areas like University Avenue.
- 2026 Hyundai Sonata Hybrid: Offering a spacious interior and advanced safety tech, the Sonata Hybrid is perfect for eco-conscious drivers. With an estimated 52 MPG combined, it’s ideal for weekend trips to the Dane County Farmers’ Market.
Which Hyundai SUVs and Crossovers Should You Consider for 2026?
Hyundai’s SUVs strike a balance between practicality and comfort, making them suitable for the diverse lifestyles of drivers around Madison.
- 2026 Hyundai Tucson: This compact SUV features a spacious interior and a 12.3-inch touchscreen. With up to 28 MPG combined, it’s perfect for navigating downtown traffic or enjoying outdoor activities around Lake Mendota.
- 2026 Hyundai Santa Fe: Known for its generous cargo space and towing capacity of up to 4,500 lbs, the Santa Fe is an excellent choice for families needing versatility for trips to Olbrich Botanical Gardens or beyond.
- 2026 Hyundai Palisade: This three-row SUV is designed for families, offering room for up to eight passengers and advanced safety features. Its towing capacity of 5,000 lbs makes it suitable for weekend adventures to nearby parks.
- 2026 Hyundai IONIQ 5: As an electric SUV, the IONIQ 5 offers a spacious interior and tech-friendly features. With a robust range and efficient charging, it’s ideal for eco-conscious commuting and exploring the isthmus.
- 2026 Hyundai IONIQ 9: The all-new flagship of the electric lineup. The base trim offers a massive interior with three rows of seating and a projected 335-mile range. It’s the first EV that truly replaces the Palisade for large Madison families looking to go gas-free.
What Are the Key Hyundai Trucks for 2026?
For those requiring utility, Hyundai’s truck offering provides innovative solutions for work and play.
- 2026 Hyundai Santa Cruz: This versatile truck combines the comfort of an SUV with the utility of a truck bed, making it perfect for weekend projects or trips to local markets.
Is a Hyundai Hybrid or Electric Vehicle Right for You?
With a growing selection of electrified vehicles, Hyundai offers options for Madison drivers looking to reduce their environmental impact and fuel costs.
- 2026 Hyundai Tucson Hybrid: This hybrid SUV combines a spacious interior with an estimated 38 MPG combined, making it a practical choice for eco-friendly commuting.
- 2026 Hyundai IONIQ 6: This electric sedan boasts a sleek design and impressive range, perfect for navigating the city while minimizing trips to the charging station.
- 2026 Hyundai IONIQ 9 (S): The all-new flagship EV. The base trim features a massive 7-passenger interior and a class-leading 335-mile range. With ultra-fast charging (10–80% in 24 minutes), it’s the perfect gas-free alternative to the Palisade for active Madison families.
Should You Buy a New or Certified Pre-Owned Hyundai?
This choice ultimately hinges on what you prioritize: cutting-edge features or value for your dollar. Both options present compelling reasons for drivers in Madison and surrounding areas.
What Are the Advantages of Buying a New Hyundai?
Investing in a brand-new Hyundai model, like the 2026 Tucson or Santa Fe, offers distinct advantages.
- Comprehensive Warranty Coverage: New Hyundais come with a 5-year/60,000-mile New Vehicle Limited Warranty and a 10-year/100,000-mile Powertrain Limited Warranty, ensuring peace of mind for years ahead.
- Latest Technology and Safety Features: Enjoy advanced systems such as Hyundai SmartSense, larger infotainment displays, and connectivity options like wireless Apple CarPlay® and Android Auto™.
- Impeccable Condition: Being the first owner means you experience a vehicle with no prior wear and tear, perfect for navigating Madison’s busy streets or weekend trips to Lake Mendota.
- Strong Resale Value: Hyundai vehicles are known for their durability and resale potential, protecting your investment when it’s time to sell or trade in.
- Customization Options: Choose the color, trim, and features that fit your lifestyle, whether it’s a rugged Santa Cruz for outdoor adventures or an efficient IONIQ 5 for eco-friendly commuting.
Keep in mind that coverage and inspection details are based on current OEM programs and can differ by model year, mileage, and program updates.
Why Should You Consider a Certified Pre-Owned Hyundai?
A Hyundai Certified Pre-Owned (CPO) vehicle offers a valuable mix of affordability and reliability.
- Notable Savings: CPO Hyundai models have already experienced their initial depreciation, allowing you to acquire a nearly-new vehicle at a lower price point.
- Manufacturer-Backed Certification: To qualify as CPO, a Hyundai must be a recent model with low mileage and pass a thorough 173-point inspection conducted by a certified technician.
- Extended Warranty Coverage: Enjoy added protection with an extended powertrain warranty and non-powertrain coverage that extends beyond the original warranty for peace of mind.
- Lower Insurance Rates: Generally, CPO vehicles incur lower insurance premiums compared to brand-new models, helping you save on overall costs.
- Vehicle History Transparency: Each CPO Hyundai includes a detailed vehicle history report, providing insight into its past, so you know exactly what you’re getting.
How Can You Find the Best Hyundai Deals?
For local shoppers in Madison, Fitchburg, Middleton, Janesville, and Sun Prairie, finding the best deals on Hyundai vehicles involves strategic planning and research. By understanding when to shop and utilizing available resources, you can uncover significant savings on your next Hyundai purchase.
- Best Time to Shop: Local dealerships are often more motivated to meet sales targets at the end of each month, quarter, and year. Special holiday sales events also tend to offer extra incentives, making this a good time to explore your options.
- Compare Local Inventory: Check the websites of Hyundai dealerships in Madison and surrounding areas to compare their available inventory and advertised specials. Getting written quotes from multiple dealers can enhance your negotiating power.
- Research Market Prices: Utilize tools like the Kelley Blue Book to understand what others in your area have paid for similar Hyundai models. This knowledge can help you negotiate with confidence.
- Evaluate Special Offers: Hyundai frequently offers special financing rates or lease deals on new models. Be sure to check the official Hyundai website for the latest promotions and offers specific to your location.
- Read Reviews: Insights from expert and owner reviews on platforms like Consumer Reports and Edmunds can guide your decision-making process, especially since scores and experiences can vary by model, year, and maintenance history.
How Should You Prepare for Hyundai Financing?

Preparing your financing in advance can significantly ease your car-buying experience at Zimbrick Hyundai West, saving you both time and money.
- Check Your Credit Score: Before applying for a loan, review your credit score to understand your financial standing. A higher score may qualify you for better rates, which is crucial when financing a Hyundai Tucson or Santa Fe.
- Get Pre-Approved for a Loan: Approach local banks or credit unions for pre-approval. This not only helps define your budget but also provides leverage when negotiating at the dealership.
- Determine Your Down Payment: Aim for a down payment of at least 20%. This can improve your financing terms, especially if you’re interested in a new Hyundai Palisade or IONIQ 5.
- Gather Necessary Documents: Prepare essential documents like your driver’s license, recent pay stubs, and proof of residence. Having these ready can speed up your purchase process at Zimbrick Hyundai West.
- Compare All Offers: Don’t settle for the first offer. Use your pre-approval to negotiate better terms with the dealership’s finance team, potentially saving you money over the loan’s life.
What Should You Look for During a Hyundai Test Drive?
A test drive is your best opportunity to see if a Hyundai fits your lifestyle and daily needs. It’s essential to go beyond a simple jaunt around the block; instead, simulate real-world conditions that you encounter in Madison and surrounding areas.
- Vary Your Driving Conditions: Test your Hyundai on familiar routes like the icy roads of the isthmus in winter, or during busy rush hours on the Beltline. Navigate through urban traffic near the University of Wisconsin–Madison and take it on scenic drives to places like Olbrich Botanical Gardens.
- Evaluate Comfort and Fit: Adjust the driver’s seat, steering wheel, and mirrors to find your optimal driving position. Check visibility from all angles—are there any significant blind spots? Pay attention to road and wind noise at various speeds, especially on routes like State Street.
- Test All the Features: Explore the tech offerings in your Hyundai. Connect your smartphone to the infotainment system via Bluetooth, and try out the climate controls and voice commands. Don’t hesitate to ask the salesperson to showcase advanced safety features like blind-spot monitoring.
- Simulate Your Daily Routine: If you’re a weekend adventurer heading to Lake Mendota or Sun Prairie, bring your gear along. Check if your outdoor equipment fits comfortably in the spacious interiors of models like the Hyundai Santa Fe or Tucson.
- Research Before You Go: Look up reviews and owner feedback on sites like Edmunds. This will help you identify specific strengths and weaknesses to keep in mind during your drive, such as hybrid fuel efficiency for eco-conscious commuting.
Why Hyundai Maintenance Matters in Madison and Surrounding Areas
Keeping your Hyundai in excellent condition is essential for longevity, especially in the unique climates of Madison, Fitchburg, Middleton, Janesville, and Sun Prairie. Here are some local tips to ensure your vehicle remains reliable and safe on the road.
- Combatting Humidity and Pollen: With Madison’s high humidity and pollen levels, particularly in spring, it’s vital to regularly replace your engine and cabin air filters. This helps maintain optimal performance and air quality inside your vehicle. Frequent washing also protects your Hyundai’s paint from damage caused by pollen.
- Tire Care for Varied Weather: Given the fluctuating weather in the area, including icy winters and hot summers, ensure your Hyundai’s tires are up to the task. Check tire pressure monthly, as it can drop significantly with colder temperatures. Regular rotations will help extend the lifespan of your tires, particularly important if you drive on routes like Mineral Point Road or East Washington Avenue.
- Following the Maintenance Reminder: Many Hyundai models come equipped with a maintenance reminder system. This feature tracks your driving habits and notifies you when service is due. Staying on top of these alerts is one of the easiest ways to keep your Hyundai in peak condition, especially during busy seasons like university events in Madison.
Frequently Asked Questions (FAQs)
Is Hyundai a good car to buy?
Hyundai vehicles are recognized for their reliability, safety features, and long-term value, often ranking highly among consumers and experts. Many drivers appreciate the blend of modern technology and practicality in Hyundai’s lineup.
How long do Hyundai vehicles typically last?
With regular maintenance, many Hyundai models can exceed 200,000 miles, with some owners reporting over 300,000 miles. Adhering to the manufacturer’s recommended service schedule is essential for achieving this longevity.
What is the most reliable Hyundai model?
While many models are known for their dependability, the Hyundai Tucson and Santa Fe consistently receive high marks for durability and low maintenance needs. Reliability may vary by year, model, and maintenance history, so it’s a good idea to check resources like KBB or Edmunds for specific ratings.
What features come standard on Hyundai SUVs?
Many Hyundai SUVs offer advanced safety technologies such as Forward Collision-Avoidance Assist and Lane Keeping Assist, along with modern infotainment systems that include wireless Apple CarPlay and Android Auto. The availability of these features may vary by trim, so checking specific models is recommended.
Are Hyundai vehicles good for winter driving?
Yes, Hyundai’s all-wheel-drive SUVs, like the Tucson and Santa Fe, are designed for enhanced stability and control on icy roads, making them suitable for Madison’s winter conditions. For best performance, consider equipping your Hyundai with winter tires when necessary.
What kind of warranty does Hyundai offer?
Hyundai provides a 5-year/60,000-mile New Vehicle Limited Warranty and a 10-year/100,000-mile Powertrain Limited Warranty, which adds peace of mind for buyers. Certified pre-owned vehicles also come with a similar warranty, ensuring continued coverage after purchase.
About Zimbrick Hyundai West
Zimbrick Hyundai West has been a trusted, family-owned dealership in the Madison area since 1988. We are honored to be recognized with Best of Madison and People’s Choice awards for our new cars, used cars, and auto service. Our team’s expertise is matched by our commitment to you, offering amenities like complimentary loaner vehicles and a pet-friendly showroom. We also give back to our community through programs like Hyundai Hope on Wheels to support the fight against pediatric cancer. Trust our award-winning team for a car buying and service experience that is built around your needs.
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The Ultimate Guide to Finding the Best Hyundai Dealer in Madison, WI
Author: Zimbrick Hyundai West
Choosing a dealership in Madison or nearby Fitchburg can greatly influence your vehicle ownership experience. At Zimbrick Hyundai West, our understanding of local needs shapes how we support drivers from the vibrant streets of State Street to the scenic routes around Lake Monona. We recognize that your vehicle is not just a mode of transportation, but a companion for daily commutes and weekend getaways. Our commitment is to ensure that every interaction is seamless and tailored to your lifestyle, whether you’re navigating busy East Washington Avenue or enjoying the serenity of Olbrich Botanical Gardens. With a foundation built on trust and expertise, we aim to be your reliable partner on the road.
Key Takeaways (TL; DR)
When considering your next Hyundai from Zimbrick Hyundai West in Madison, it’s essential to know these vital points that can enhance your driving experience in the area:
- Community Engagement is Crucial: A dealership that actively participates in Madison and surrounding areas like Fitchburg and Sun Prairie demonstrates a commitment to quality service and local values.
- Reliable All-Wheel Drive Options: For those navigating icy roads on the isthmus during winter, Hyundai’s all-wheel drive vehicles, like the Tucson and Santa Fe, offer enhanced stability and confidence.
- Advanced Safety Features Matter: Many Hyundai models come equipped with cutting-edge safety technologies, such as Smart Cruise Control and Lane Keeping Assist, which are invaluable for busy streets near the University of Wisconsin–Madison.
- Transparent Financing Builds Trust: A finance department that clearly outlines all terms and conditions ensures you make informed decisions, which is especially important for long-term investments like a vehicle.
- Fuel Efficiency Supports Local Living: Hyundai’s lineup includes hybrid and electric models, such as the IONIQ 5 and Tucson Hybrid, which align with Madison’s eco-friendly commuting culture, helping you save on gas while reducing your carbon footprint.
- Complimentary Maintenance Benefits: For Hyundai models from 2020 to 2025, complimentary maintenance is included, making it easier for residents to manage vehicle upkeep without added costs.
What Are the Potential Pitfalls of Selecting an Inappropriate Hyundai Dealer?
Many drivers may not realize the long-term consequences of choosing the wrong dealership until issues arise. An untrustworthy partner can turn the anticipation of a new Hyundai into a stressful experience.
Some frequent problems include warranty voids caused by improper maintenance or the installation of non-OEM parts. For instance, if you opt for a dealer that uses third-party components, you might face warranty confusion when trying to address repairs on your Tucson Hybrid. Hidden fees can also inflate the final bill, leading to unexpected expenses.
Ultimately, a negative dealership experience can erode your trust and cost you both time and money. According to the Better Business Bureau, consumers who choose reputable dealers report higher satisfaction levels. Selecting a certified, customer-oriented Hyundai dealer at the beginning is the most effective way to safeguard your investment.
What Are the Signs of a Trustworthy Hyundai Dealership?

Finding a reliable dealership for your Hyundai needs is crucial for ensuring quality service and customer satisfaction. Look for key indicators that highlight their commitment to excellence.
Start by checking online reviews on sites like DealerRater and the Better Business Bureau. High ratings that emphasize transparency and customer service often signal a dealership that prioritizes your experience. For drivers in Madison navigating busy routes like East Washington Avenue or University Avenue, positive feedback can lead you to a stress-free car purchase.
Verify that the dealership holds official Hyundai certification, confirming that they adhere to the manufacturer’s stringent standards for sales and service. Additionally, look for visible signals of trust such as transparent posted fees and Hyundai-certified technicians who receive ongoing training. These aspects ensure that your vehicle is serviced correctly and efficiently, whether you’re commuting to work in Sun Prairie or heading out for a weekend trip to Lake Mendota.
Why Is Staff Longevity Important for Your Hyundai Experience?
One of the most valuable yet often overlooked signs of a great dealership is staff longevity. When service advisors, technicians, and sales consultants stick around for years, it indicates a stable and positive work environment. This is especially crucial for Hyundai vehicles, where understanding the intricacies of models like the Tucson or Santa Fe can make a significant difference in service quality.
For drivers in Madison and nearby areas like Fitchburg and Sun Prairie, seasoned employees bring invaluable knowledge about hybrid and electric vehicle systems, ensuring safer service procedures tailored to your Hyundai. A team with low turnover is more invested in building long-term relationships with customers, allowing for quicker diagnostics based on historical service knowledge and recognizing parts and common failure patterns specific to local driving conditions.
What Key Questions Should You Pose to a Hyundai Dealership?
Asking the right questions can help ensure you receive quality service and transparency when interacting with a Hyundai dealership. It’s essential to gather clear information, especially if you drive around Madison or nearby areas like Fitchburg and Middleton.
What Should You Consider When Assessing a Hyundai Dealership’s Inventory?

Evaluating a Hyundai dealership’s inventory goes beyond just examining the vehicles available; it showcases their alignment with the preferences of local drivers in Madison and surrounding areas like Fitchburg and Sun Prairie.
Make sure the dealership offers a user-friendly digital showroom with real-time inventory updates, allowing you to search effortlessly by model, trim, and features. Look for high-resolution images of the actual Hyundai vehicles, not just generic stock photos, and ensure that detailed VIN-specific information and transparent price breakdowns with noted fees are readily available.
Additionally, useful filters can enhance your search experience, letting you narrow down your options based on specific features and drivetrain. This is particularly beneficial for Madison drivers navigating busy routes like East Washington Avenue or Mineral Point Road, where knowing your options helps in making an informed decision.
How Does New Hyundai Compare with Hyundai Certified Used Vehicles?
When considering a new Hyundai versus a Hyundai Certified Used Vehicle, it’s important to understand the key differences. New Hyundais come equipped with the latest technology and a comprehensive factory warranty, ensuring peace of mind for drivers navigating the streets of Madison, including busy East Washington Avenue and University Avenue. On the other hand, Hyundai Certified Used Vehicles offer an excellent value proposition, providing a blend of affordability and assurance that comes from a rigorous inspection process.
To achieve certification, a Hyundai must pass a thorough 173-point inspection, verifying its quality and reliability. Certified vehicles also come with the remainder of the original factory warranty and a 10-year/100,000-mile Powertrain Limited Warranty, making them a solid option for budget-conscious buyers looking for dependable transportation around Fitchburg or Middleton.
For shoppers, the choice between a new Hyundai and a Certified Used Vehicle often boils down to cost and value. While new vehicles typically have a higher initial cost, Hyundai Certified Used Vehicles can provide significant savings while still ensuring you receive a vehicle that has met stringent quality standards. This means you can drive confidently, knowing you’re backed by warranty coverage and reliable roadside assistance.
| Feature | New Hyundai | Hyundai Certified Used Vehicles (CPO) |
|---|---|---|
| Warranty | 5-year / 60,000-mile New Vehicle Limited Warranty; 10-year / 100,000-mile Powertrain Limited Warranty | Remainder of original 5-year / 60,000-mile Comprehensive Limited Warranty; 10-year / 100,000-mile Powertrain Limited Warranty |
| Inspection | Pre-Delivery Inspection (PDI) | Comprehensive 173-point inspection |
| Roadside Assistance | 24-Hour Roadside Assistance included, 5-year / unlimited miles | 10-year / unlimited-miles Roadside Assistance from original in-service date/mileage |
| Cost | Higher initial cost, full new-vehicle premium coverage | Lower purchase cost than new, backed by extended powertrain warranty and certification inspection |
Which Hyundai Models Are Best for Madison Drivers?
Hyundai’s lineup is designed to meet the diverse needs of drivers in Madison and surrounding areas like Fitchburg and Middleton. From compact cars perfect for navigating East Washington Avenue to spacious SUVs ideal for family trips to Lake Mendota, there’s a Hyundai model that fits your lifestyle.
Understanding the most popular models can help you find the right vehicle to enhance your daily commute and weekend adventures.
What Hyundai SUVs and Crossovers Are Most Popular?
Hyundai’s SUVs offer a blend of versatility and technology, making them suitable for city driving and outdoor exploration alike.
- 2026 Hyundai Tucson: This compact SUV features a spacious interior with up to 80.3 cubic feet of cargo space when the rear seats are folded down. With advanced safety technologies like Forward Collision-Avoidance Assist, the Tucson is a reliable choice for families commuting through busy streets like State Street or Park Street.
- 2026 Hyundai Santa Fe: Designed for those needing extra room, the Santa Fe offers seating for up to seven and a maximum towing capacity of 3,500 pounds. Its hands-free smart liftgate makes loading gear for outings to the Dane County Farmers’ Market a breeze.
- 2026 Hyundai Palisade: This three-row SUV is perfect for larger families, providing ample space and comfort for up to eight passengers. With features like the 12.3-inch touchscreen and Smart Cruise Control, it’s equipped for both daily drives and weekend trips to Henry Vilas Zoo.
What About Hyundai Trucks?
Hyundai’s truck offering combines utility with modern features, making it suitable for both work and leisure.
- 2026 Hyundai Santa Cruz: This compact truck is designed for versatility, with a flexible bed and comfortable seating for five. It’s an excellent option for hauling equipment for weekend projects or enjoying tailgating at local events.
What Hyundai Performance & Everyday Cars Should You Consider?
Hyundai sedans provide efficient and reliable options for daily commuting and longer drives.
- 2026 Hyundai Elantra: This compact sedan offers a spacious interior and advanced tech features, making it ideal for budget-conscious buyers. With a combined EPA-estimated fuel economy of 35 MPG, it’s a smart choice for navigating Madison traffic.
- 2026 Hyundai Sonata Hybrid: With its hybrid technology, the Sonata Hybrid is perfect for eco-friendly commuting, delivering up to 52 MPG combined. Its roomy trunk and comfortable seating make it a practical choice for trips around Fitchburg or to the University of Wisconsin–Madison.
What Are Hyundai’s Electric Vehicles?
Hyundai is committed to a sustainable future with its innovative electric vehicle lineup.
- 2026 Hyundai IONIQ 5: This all-electric SUV provides a spacious interior and cutting-edge technology, offering a range that makes it suitable for longer journeys beyond the city limits. Its rapid charging capability ensures you can quickly recharge while enjoying a stop at one of Madison’s local cafes.
- 2026 Hyundai IONIQ 6: As a sleek electric sedan, the IONIQ 6 combines efficiency with style, making it an excellent choice for urban drivers looking to reduce their carbon footprint.
- 2026 Hyundai IONIQ 9: As Hyundai’s first all-electric three-row SUV, the IONIQ 9 redefines family travel from the Isthmus to the outskirts of Dane County. With expansive seating for up to seven passengers and a projected range of up to 335 miles, it’s built for everything from school carpools near University Heights to long weekend hauls to the Northwoods. Its ultra-fast 800V architecture allows you to charge from 10% to 80% in about 24 minutes, while the innovative swiveling second-row seats and sliding “Universal Island” console create a lounge-like atmosphere perfect for relaxing while you wait.
For local shoppers, consider checking out the Hyundai Protection Plan for extended coverage options or the complimentary maintenance program included for 2020-2025 models. Additionally, if you’re commuting during winter, the all-wheel-drive options available in many Hyundai SUVs provide added safety on slippery roads.
Why Should You Choose Hyundai-Certified Service Over Local Mechanics?

Opting for service at a Hyundai-certified dealership is the most effective way to safeguard your vehicle investment. While local mechanics may appear more affordable initially, they often lack the specialized resources and training necessary for modern Hyundai vehicles.
When you choose a certified Hyundai service center, you ensure that your vehicle is maintained by professionals who understand it thoroughly. This distinction can significantly impact your vehicle’s performance, safety, and resale value in the long run, especially for those driving around Madison or commuting on East Washington Avenue.
What Does “Hyundai-Certified” Actually Mean?
A Hyundai-certified service department adheres to the stringent standards set by Hyundai Motor America, ensuring it is authorized to perform all necessary maintenance and repairs. This certification guarantees that the technicians have completed extensive factory training on all Hyundai models and systems.
Only Genuine Hyundai OEM (Original Equipment Manufacturer) parts are utilized, specifically designed for your vehicle. This means that whether you’re getting an oil change for your Tucson or a complex transmission repair for your Santa Fe, the work is performed to factory specifications, giving you peace of mind.
How Does Dealership Service Differ from a Local Mechanic?
Many drivers in Madison consider whether they can save money by choosing a local mechanic. While some independent shops may offer quality service, they cannot provide the same level of assurance as a certified Hyundai dealer.
Local mechanics might use aftermarket parts, which can affect your vehicle’s performance and potentially void your warranty. They also lack access to Hyundai’s proprietary diagnostic tools and technical service bulletins, which are crucial for maintaining advanced systems found in models like the Tucson Hybrid or the Palisade.
In a city with heavy traffic patterns, especially near the University of Wisconsin–Madison, having a technician who understands the specifics of your Hyundai can make a significant difference in service efficiency and overall vehicle reliability.
Why Should You Consider Financing Through a Hyundai Dealer?
Understanding auto financing can be daunting, but working with a reputable Hyundai dealership in Madison makes the process more straightforward. Their finance centers collaborate with Hyundai Motor Finance and a range of trusted lenders to secure competitive rates tailored to your needs.
A reliable finance department emphasizes transparency, ensuring you grasp every detail of your loan or lease agreement without confusion. This clarity helps you make informed decisions aligned with your financial objectives.
What Can You Expect from a Hyundai Dealership Finance Center?
In a professional finance center, you’ll find a relaxed environment where you can explore various financing options. Look for digital tools that facilitate pre-approval, streamlining the process before you even step foot in the dealership.
Expect straightforward explanations of terms, interest rates, and available add-ons such as GAP protection or extended service plans. The team should guide you through the advantages and disadvantages of leasing versus financing based on your unique driving needs, particularly for those navigating the busy roads of East Washington Avenue or Whitney Way.
They will present multiple payment scenarios, helping you identify a solution that fits your lifestyle and budget.
Should You Lease or Finance Your Hyundai?
Your choice between leasing and financing largely hinges on your driving patterns and future plans. Leasing typically results in lower monthly payments and the opportunity to enjoy a new vehicle every few years, ideal for those who frequently travel along University Avenue or Cottage Grove Road.
Financing, however, allows you to build equity over time. Once the loan is repaid, you own the vehicle outright, enabling you to drive it for years without ongoing payments. If you often drive fewer than 15,000 miles annually and prefer the latest features, leasing may be your best bet. Conversely, if you plan on keeping your Hyundai for an extended period and wish to establish ownership, financing would be more suitable.
How Can I Maximize My Trade-In Value and Choose the Right Path?
Your vehicle is a valuable asset, and trading it in can significantly reduce the cost of a new Hyundai. To ensure you get a fair offer, choose a reputable dealership that utilizes industry-standard tools like Kelley Blue Book® for accurate market valuations. The appraisal process should include a thorough inspection and an evaluation of your vehicle’s history.
To enhance your trade-in value, consider these key points:
- Clean Vehicle: A well-maintained, clean car can attract better offers.
- VIN-Specific Appraisal: Dealers can provide more accurate valuations using your vehicle identification number.
- Local Market Demand: Understanding demand in Madison for specific Hyundai models can work in your favor.
- Reconditioning Transparency: Be open about any repairs or reconditioning done to your vehicle.
- KBB/Edmunds Valuation References: Check these resources for a baseline understanding of your car’s worth.
How Can I Get the Best Value for My Trade-In?
To secure the best value for your trade-in, it’s essential to present your vehicle in optimal condition while being informed about its market value. A clean interior and exterior, along with complete service records, can boost your offer. In areas like East Washington Avenue or University Avenue, where demand for reliable vehicles is high, this preparation can lead to a more significant return.
Should I Sell My Car Privately or Trade It In?
Opting to sell your car privately might yield a higher price, but it involves more effort. You’ll need to manage advertising, field inquiries, schedule test drives, and handle paperwork. Conversely, trading in at a dealership offers security and convenience, applying your trade-in value directly towards your new Hyundai purchase.
- Time: Selling privately can take longer due to the need for advertising and negotiations.
- Safety: Trading in minimizes risks associated with meeting potential buyers in person.
- Tax Credit Offset: In Wisconsin, the trade-in value can lower the taxable amount on your new purchase.
When Are Smart Times to Shop in the Area?
Timing your purchase can greatly impact the deals you find. Look for significant sales events, particularly during model-year changeovers or year-end clearance sales. Key times in Madison often include holiday promotions and month-end sales when dealerships are keen to meet quotas. Keeping an eye on local dealership events can help you make a well-timed purchase without expecting specific discounts.
Frequently Asked Questions (FAQs)
How do I choose a trustworthy Hyundai dealer?
When selecting a Hyundai dealership, look for strong customer reviews on platforms like Google and Yelp, as well as transparency in pricing and services. A trustworthy dealer should have Hyundai-certified technicians and a well-maintained online inventory, ensuring they can meet your needs, whether you’re in Madison or nearby Fitchburg.
Should I finance through the dealership or a bank/credit union?
Financing through a dealership can offer convenience and promotional rates, while banks or credit unions may provide competitive interest rates. It’s advisable to compare both options based on your financial situation. For instance, if you’re located near University Avenue, check local banks for potential offers that might suit your budget.
What is the difference between a new Hyundai and a certified pre-owned (CPO) Hyundai?
A new Hyundai comes with the latest features and a full warranty, while a CPO vehicle has undergone a rigorous 173-point inspection and includes the remainder of the original warranty. For drivers in Middleton, opting for a CPO Hyundai can offer significant savings while still providing reliability.
What should I know about Hyundai service and maintenance?
Hyundai-certified technicians are trained to handle specific maintenance needs, including advanced driver-assistance systems (ADAS) calibration. Using genuine Hyundai parts ensures your vehicle operates optimally. If you’re commuting on East Johnson Street, regular service checks can help maintain your vehicle’s performance through various weather conditions.
How do I schedule a test drive and verify inventory?
To schedule a test drive, visit the dealership’s website or contact them directly. It’s also recommended to check their online inventory for accuracy, as it can change frequently. For those near Whitney Way, planning your visit during weekdays can help avoid weekend crowds.
What is the trade-in process for my current vehicle?
The trade-in process typically involves getting an appraisal, which can be done online or in person. When trading in your vehicle, be aware of how the trade-in value can impact your sales tax. If you’re near South Park Street, consider gathering your vehicle’s maintenance records to potentially increase its trade-in value.
About Zimbrick Hyundai West
Zimbrick Hyundai West has been a trusted, family-owned dealership in the Madison area since 1988. We are honored to be recognized with Best of Madison and People’s Choice awards for our new cars, used cars, and auto service. Our team’s expertise is matched by our commitment to you, offering amenities like complimentary loaner vehicles and a pet-friendly showroom. We also give back to our community through programs like Hyundai Hope on Wheels to support the fight against pediatric cancer. Trust our award-winning team for a car buying and service experience that is built around your needs.
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The 2023 Hyundai Elantra Hybrid is truly a one-of-a-kind car. Excelling in both form and function, it’s no wonder that so many drivers are flocking to get their hands on a set of keys for this model. To hear the full story on the new Hyundai Elantra Hybrid, continue reading.
The 2023 Hyundai Elantra Hybrid: Features and Specs
Performance

The 2023 Elantra Hybrid delivers the practical handling and speedy performance we expect from Hyundai cars. At the center of the Elantra Hybrid’s peppy and versatile powertrain is a 1.6L 4-Cylinder w/ Electric Motor engine sporting a fuel efficiency of up to 53 city / 56 highway, making it easy to get the most out of every mile. Featuring upgraded and fluid controls, this car is proof that you can have a thrilling car without sacrificing refinement or handling quality. This model has other available performance features, including:
- Gasoline Direct Injection (GDI)
- 240-Volt Lithium Ion Battery
- 32 kW (43 hp) Electric Motor
Technology

With the 2023 Hyundai Elantra Hybrid, staying connected while driving has never been simpler or safer. Standard on every new Elantra Hybrid is a set of driver assistance features called Electronic Parking Brake (EPB), designed to keep you safe before, during, and after any dicey situation. This new Hyundai also makes up-to-date infotainment and a class-leading navigation system available with each new Elantra Hybrid. The Elantra Hybrid also offers the following:
- Wireless Android Auto™
- 8-inch display audio system with high-resolution touchscreen
- Forward Collision-Avoidance Assist with Pedestrian Detection (FCA-Ped)
Design

The 2023 Elantra Hybrid proudly sports a design that’s both classic and practical, without losing any of its charm. Purposeful exterior stylings give the new Hyundai Elantra Hybrid a sleek and sporty stance, complemented only by the vehicle’s assertive profile. Whether it’s a visually appealing interior or an ergonomic one, you new Elantra Hybrid shows you can have both. This car also offers the following in the way of design:
- Hands-free smart trunk release
- Dual power, two-tone bodycolor top, side mirrors
- Bluelink® Connected Care & Remote Package (for 3 years, enrollment required)
Discover the 2023 Hyundai Elantra Hybrid in Madison, WI
See the new Elantra Hybrid for yourself at Zimbrick Hyundai West. Choose from any of the new Hyundai cars for sale in our inventory for the kind of deal you won’t find anywhere else in Madison, WI. Remember to stay up to date on our new Hyundai specials, and schedule a test drive at your convenience.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2023 Hyundai Elantra Hybrid . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

Strikingly gorgeous. Electrifying to drive. Intuitive and responsive. These are just a few ways to describe the 2023 Hyundai Elantra N. As beautiful to look at as it is fun to drive, it’s no wonder why people can’t stop talking about the new 2023 Elantra N. To learn more about the new Hyundai Elantra N, continue reading below.
This Is the 2023 Hyundai Elantra N
Performance

The new Elantra N does what every other sports car wishes it could do by effortlessly delivering a ride that’s fun to drive without sacrificing capability on the road. At the heart of the new Elantra N’s sporty performance capabilities is a 2.0 Intercooled Turbo Premium Unleaded I-4 engine that commands an impressive 276 horsepower. Whether you’re looking to be gentle with the new Elantra N or push it to its limit, the updated handling provided by Hyundai guarantees you’ll be happy getting behind the wheel. Learn more about what the Elantra N has to offer performance-wise here:
- Vehicle Stability Management (VSM)
- Steering-wheel-mounted cruise controls
- Electronic Stability Control (ESC) with Traction Control System (TCS)
Technology

Drivers asked for more infotainment and safety tech in new luxury coupes, and the release of the new Elantra N shows just how closely Hyundai listened. Options for additional safety features help you monitor the road, navigate tight parking lots, and protect passengers. Every new Elantra N comes available with an intuitive infotainment system featuring smartphone compatibility, ensuring you and your passengers are always connected. Check out even more of the available technology features here:
- Available: Bose premium audio with 8 speakers incl. center channel and subwoofer
- Blind-Spot Collision-Avoidance Assist (BCA)
- Forward Collision-Avoidance Assist with Pedestrian Detection (FCA-Ped)
Design

With the release of the new Elantra N, Hyundai has delivered a luxury coupe that oozes style from every inch of its exterior. The low-profile and sleek exterior stylings of the new Elantra N communicate its assertive, athletic sensibility. We don’t want to say that the new Elantra N’s interior redefined our expectations of how comfortable sports car interiors should be, but it came close. Below are a few more available design features of this car:
- 19-inch alloy wheels with 245/35R19 Michelin Pilot Sport 4S summer tires
- N Light Sport bucket seats with illuminated N logo (leather-trimmed/microsuede)
- Heated front seats
Try the 2023 Hyundai Elantra N in Madison, WI
If you want to put the Elantra N to the test, visit Zimbrick Hyundai West. We have a team on hand to tell you about the new Hyundai cars for sale in Madison, WI at our store. There’s no shortage of great cars here, nor is there a shortage of new Hyundai specials to stretch your buying power.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2023 Hyundai Elantra N . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

The backroads rambler. The weekend thrill-seeker. The to-and-from commuter. The 2023 Hyundai Kona N welcomes them all. This CUV will give you the balanced performance and flexible utility you’re looking for. Get all the key details on the Hyundai Kona N in this model overview.
A Quick Look at the 2023 Hyundai Kona N
Performance

The new Kona N asks, “Why choose between power and efficiency when you can have both?” The 2.0L turbo-GDI flat power inline 4-cylinder engine lies at the center of it all, making the most out of your every mile. Driving this CUV lets you enjoy improved stability and available all-wheel drive for better traction in uncertain road conditions. For more information on standard and available performance features, see this list:
- N Grin control system (eco, normal, sport, snow, N, custom)
- Electric Power-Assist Speed-Sensing Steering
- Quasi-Dual Stainless Steel Exhaust w/Chrome Tailpipe Finisher
Technology

Like any good CUV, the new Kona N can be summed up in three words: smarter, not harder. Hyundai offers available features and safety systems designed to help you avoid accidents and to protect you and passengers from harm. Mix in up-to-date infotainment and navigation, and you have all the ingredients for an enjoyable commute. There are a number of standard and available technology features for this CUV, including:
- Electronic Stability Control (ESC)
- Dual-Front USB outlets
- Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Design

Hyundai always designs cars that are pleasing to the eye, and the new Kona N is one you’ll be proud to be seen in. There’s 46 cu ft of cargo space in this model with the seats folded down, and the flexible interior space also offers integrated storage throughout. Beyond the available cargo space, you can also purchase genuine Hyundai accessories to upgrade the Kona N’s utility. The following design features are also available for this model:
- Cruise Control w/Steering Wheel Controls
- Leather/Simulated Suede Seat Trim
- 1 12V DC Power Outlet
Get the 2023 Hyundai Kona N in Madison, WI
The Kona N is just begging to be driven off the lot at Zimbrick Hyundai West. Our selection of new Hyundai cars for sale gives you the kind of choice you won’t find anywhere else in Madison, WI. Our Hyundai specials are designed to help you save even more when you come in for a test drive.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.
**EPA-estimated MPG for City/Highway for 2023 Hyundai Kona N. Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.
What You Can Expect in the 2023 Hyundai Elantra

The 2023 Hyundai Elantra is truly a one-of-a-kind car. Excelling in both form and function, it’s no wonder that so many drivers are flocking to get their hands on a set of keys for this model. The beauty of the new Hyundai Elantra is in the details, and you can find those below.
This Is the 2023 Hyundai Elantra
Performance

Some cars try and compensate for a lack of overall capability — not the 2023 Hyundai Elantra. At the center of the Elantra’s peppy and versatile powertrain is a 2.0L I-4 engine engine sporting a fuel efficiency of 33 MPG Hwy & 42 MPG City**, making it easy to get the most out of every mile. Featuring upgraded and fluid controls, this car is proof that you can have a thrilling car without sacrificing refinement or handling quality. For more information on standard and available performance features, see this list:
- Smartstream® Intelligent Variable Transmission (IVT)
- 1.6L Turbocharged Engine
- Multi-Point fuel Injection (MPI)
Technology

With the 2023 Hyundai Elantra, staying connected while driving has never been simpler or safer. Drive your new Sedan with a certain peace of mind afforded by the 2023 Elantra’s wide array of safety tools included in its Rear Cross-Traffic Collision-Avoidance Assist (RCCA). With its cabin brimming with connectivity features, it’s clear that Hyundai has fully dedicated itself to making the new Elantra the most competitive car in its class. Check out even more of the available technology features here:
- Bluetooth® hands-free phone system
- Forward Collision-Avoidance Assist (FCA)
- Driver Attention Warning
Design

All cars that are worth a second glance will apply contemporary design elements on both the interior and exterior — the new Elantra is no exception. The long and sleek frame are combined with sharp stylings to give this car a sporty and determined look. Whether it’s a visually appealing interior or an ergonomic one, you new Elantra shows you can have both. Below are a few more available design features of this car:
- Heated side mirrors
- Power tilt-and-slide sunroof
- Full LED headlights
Drive the 2023 Hyundai Elantra in Madison, WI
See the new Elantra for yourself at Zimbrick Hyundai West. Our salespeople are excited to show you the new Hyundai and all the other options in our portfolio of new Elantra cars for sale in Madison, WI. Remember to stay up to date on our new Hyundai specials, and schedule a test drive at your convenience.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.
**EPA-estimated MPG for City/Highway for 2023 Hyundai Elantra . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

Hyundai has always prided themselves on innovation, but the 2023 Santa Cruz redefines what makes a great truck. It makes driving a truck easy, safe, and fun — what more could you want? Read our model overview of the new Hyundai Santa Cruz if you’re interested in learning more.
Inside the 2023 Hyundai Santa Cruz
Performance

No truck is complete without a seriously rocking engine, and the new Santa Cruz doesn’t disappoint. You can go almost anywhere and haul practically anything thanks to the Santa Cruz’s standard 2.5L Inline 4-cylinder engine. When properly configured, it delivers a maximum towing capacity of up to 3,500 lbs.. With additional suspension upgrades and tighter handling behind the wheel, you’re in for a seriously smooth ride. You’ll find more available performance specs of this truck below:
- 181 @ 4000 rpm of torque
- Available turbocharged engine
- Front Wheel Drive
Technology

The technology in the new Santa Cruz delivers you more information and more entertainment, faster. The Santa Cruz is safer thanks to available safety features from Hyundai, designed to keep you and your passengers out of harm’s way. Couple unparalleled safety with this model’s winning combination of available infotainment features, and it’s clear it’s a leader in its class. Here’s a taste of the other technology upgrades available for this model:
- Available Hyundai Digital Key
- Available Dynamic Voice Control
- High beam assist
Design

You want a new truck that speaks to two things: style and capability. The new Santa Cruz does just that. The truck bed is especially practical, offering 27 cu ft of space and plenty of options for securing your cargo. Make this truck your own when you choose from multiple available interior options. Below are a few more available design features of this pickup:
- Acoustic-laminated windscreen
- Available front heated/ventilated seats
- Rear privacy glass
Check out the 2023 Hyundai Santa Cruz in Madison, WI
Come see the new Santa Cruz in person when you visit Zimbrick Hyundai West. Our team is on-hand to show you all the models in our lineup of new Hyundai cars for sale in Madison, WI. You’ll also love all the new Hyundai specials we feature.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2023 Hyundai Santa Cruz . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

If you’re the go-anywhere, do-anything type, the 2023 Hyundai Tucson is the road companion you’ve been looking for. You can expect reliable performance, smart features, and flexible cargo space in this CUV. Don’t miss out on the best features of the Hyundai Tucson. Continue reading our model overview below.
Previewing the 2023 Hyundai Tucson
Performance

Expect the best of both worlds when you’re driving a new CUV: SUV-like ride quality, sedan-like handling. You’ll never question the payoff with this CUV — the Tucson produces an estimated 26 city / 33 highway mpg. Additionally, this model is stable on any road and comes available with all-wheel drive for better traction. This CUV also offers the following:
- Available HTRAC All Wheel Drive
- Smart Cruise Control with Stop & Go
- Idle Stop & Go (ISG)
Technology

Hyundai knows that on today’s roads, brains are just as important — if not more important — than brawn. With the added vigilance of Hyundai SmartSense watching your back, you’ll be able to avoid collisions before they have a chance to happen. Beyond offering safety, technology in the Tucson offers more connectivity solutions than ever before. This CUV also offers the following in the way of technology:
- Available Remote Smart Parking Assist
- Wireless Android Auto™ & Apple CarPlay®
- HD Radio™ Technology
Design

The appeal of a CUV is that it packs a ton of value into a modest frame, which can certainly be said of the new Tucson. There’s only one word for the 80 cu ft of the Tucson: capacious. This layout will have you wondering how you ever got around without the Tucson. Some other design features for you to consider are:
- Dual level cargo floor
- Hands-free, gesture-free smart liftgate
- Heated front seats
Test Drive the 2023 Hyundai Tucson in Madison, WI
You can find the 2023 Tucson when you visit Zimbrick Hyundai West. We can show you the features we didn’t cover here, or you can take a look at other new Hyundai cars for sale in Madison, WI. Make sure you look at our new Hyundai specials and schedule a test drive now.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2023 Hyundai Tucson . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

At a time when many automakers produce similar cars, the new Sonata sets itself apart by delivering a winning combination of superb performance capabilities and near-flawless design. Whether it’s the first hundred miles or the first hundred thousand, this car is sure to make a lasting impression wherever you drive it. Discover the ins and outs of the new Hyundai Sonata here in our model overview.
A Closer Look at the 2023 Hyundai Sonata
Performance

The new Sonata is engineered to deliver the performance you crave from cars released by Hyundai. Capable of achieving Fuel economy Up to 28 city / 38 highway, the new Sonata is both a city slicker and an interstate icon. Additionally, it comes equipped with a strengthened chassis, as well as upgraded steering for maximum handling. For more information on standard and available performance features, see this list:
- Drive Mode Select
- Highway Drive Assist (HDA)
- Tire Pressure Monitoring System (TPMS) with individual tire indicator
Technology

The new Sonata is evidence that Hyundai knows that, when it comes to producing a quality car, brains matter just as much, if not more, than brawn. The newest model is available with the latest safety innovations from Hyundai, which will help you watch the road and cover your blind spots. In addition to offering up industry-leading safety capabilities, the Sonata also provides drivers with an easy-to-use infotainment system and available in-car navigation. There are some other technology features listed below:
- Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
- Blind-Spot Collision-Avoidance Assist (BCA)
- Lane Keeping Assist (LKA)
Design

The new Sonata manages to blend an open interior with distinct exterior stylings to deliver a forward-thinking design. The new Sonata’s exterior contains sporty design elements, including a lower and longer profile. You’re also likely to be surprised by how roomy yet intimate the cabin of this car feels, thanks in no small part to the quality of materials used throughout the interior. Take a look at some of the other design features and options for this car:
- LED Daytime Running Lights
- 10.25-inch color touchscreen with navigation & traffic flow including incident data via HD Radio™, SiriusXM & Bluelink® option
- LED headlights
Find a 2023 Hyundai Sonata in Madison, WI
Now that you know what the new Sonata brings to the table, take a look for yourself at Zimbrick Hyundai West. Browse our inventory of new Hyundai cars for sale in Madison, WI to zero in on your favorite model. See what our regular rotation of new Hyundai specials has in store for you today.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2023 Hyundai Sonata . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

It doesn’t get anymore modern than a CUV, and the 2023 Hyundai Santa Fe is as cutting-edge as they come. This CUV has the flexible space, modern comforts, and intuitive technology you crave. More details are included below in our model overview of the new Hyundai Santa Fe.
The 2023 Hyundai Santa Fe at a Glance
Performance

The CUV segment is all about poise and power on the open road, and the new Santa Fe delivers plenty of both. Consider the Hyundai Santa Fe with its Inline 4-cylinder engine engine and the potential for an estimated Fuel economy Up to 25 city / 28 highway. Add in virtually lag-free acceleration, and you’ve got one of the most balanced drives on today’s market. The performance features of the Santa Fe don’t end there. You’ll also enjoy these:
- 8-speed automatic with SHIFTRONIC®
- Front suspension: MacPherson struts with gas-filled damper and stabilizer bar
- Rear suspension: Multi-link with gas shock absorber and stabilizer bar
Technology

Technology in the 2023 Santa Fe ensures safety for you and your passengers first and foremost. Driver assistance features like those included in Electronic Stability Control (ESC) with Traction Control System (TCS) and Brake Assist (BA) help take some of the burden off you while you’re driving. On top of safety technology, this vehicle also comes with options for enhanced infotainment and multimedia integration. For more information on standard and available technology features, see this list:
- HD Radio™
- Wireless Android Auto™ & Apple CarPlay®
- Hillstart Assist Control (HAC)
Design

The first time you see a new CUV, you should know if it’s a good fit for you, and Hyundai made sure the Santa Fe shows you what you need to see. Versatility is the hallmark of any crossover, and with 72 cu ft of cargo space, this model gives you plenty of room to work with. The bottom line: From legroom and headroom to storage space, you can have it all in the Santa Fe. The Santa Fe isn’t limited to the above design features, though. Here are a few more:
- Driver seat 2-way power lumbar
- Roof antenna, shark-fin
- Stain-resistant cloth seats
See the 2023 Hyundai Santa Fe in Action in Madison, WI
Get a closer look at the 2023 Santa Fe during your next visit to Zimbrick Hyundai West. Our inventory of new Hyundai cars for sale is unmatched in this area. You might also discover a great deal when you browse our new Hyundai specials, so look them over when you schedule your test drive.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2023 Hyundai Santa Fe . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.
What You Can Expect in the 2023 Hyundai Palisade

The 2023 Hyundai Palisade has a lot of people talking about it, and for good reason. You will get balanced driving, generous cargo capacity, and smart tech features when you take the wheel of this CUV. If you’re interested in a full rundown of the 2023 Palisade, keep reading.
Highlights of the 2023 Hyundai Palisade
Performance

Expect a blend of SUV ride quality and sedan efficiency when you drive a new CUV. The Hyundai Palisade has a 3.8L V6 engine engine, and when properly equipped it can achieve an estimated 19 City and 26 Hwy. Look forward to steady driving on behalf of a sturdy suspension and available traction-enhancing all-wheel drive. Some other key performance features on this model include:
- Downhill Brake Control (DBC)
- 8-speed automatic transmission with SHIFTRONIC®
- Multiple driving modes including Normal, Sport, Snow, and Smart
Technology

Making the road a better place is the mark of a best-in-class CUV, and in this respect, the Palisade lets its actions speak louder than words. Options for additional safety features help you monitor the road, navigate tight parking lots, and protect passengers. While the safety features stand out, the Palisade also comes with impressive options for multimedia entertainment and personal convenience. Even more technology is available for this model, including:
- Blind-Spot & Rear Cross-Traffic Collision-Avoidance Assist
- Android Auto™ & Apple CarPlay®
- In-car Intercom w/ Driver Talk/Quiet Mode
Design

The first time you see a new CUV, you should know if it’s a good fit for you, and Hyundai made sure the Palisade shows you what you need to see. With this model, there’s a maximum of 86 cu ft for you, your passengers, and everything you need to take with you. Beyond space, the Palisade also promises a comfortable ride for all occupants. There are additional design features and options for this model, including:
- Quilted Nappa Leather Seating
- Hands-free Smart Power Liftgate w/ Auto Open
- 10.25″ Touchscreen Display w/ Navigation
Get the 2023 Hyundai Palisade in Madison, WI
To see if the Palisade lives up to the hype, come see it on our lot. All that’s left to do is select your favorite option from our inventory of new Hyundai cars for sale in Madison, WI. We also offer a number of new Hyundai specials that our sales team will be happy to tell you about during your test drive.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2023 Hyundai Palisade . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.
A Buyer’s Guide for the 2022 Hyundai Accent

The 2022 Hyundai Accent is the newest model in its storied line of practical and peppy cars. With its distinct stylings, standard safety suite, and sporty performance capabilities, it’s no wonder why people from all over are flocking to get their hands on this new Hyundai car. Get all the key details on the new Hyundai Accent in this model overview.
Spotlight on the 2022 Hyundai Accent
Performance

Expect a comfortable blend of power and fuel efficiency when you get behind the wheel of a 2022 Hyundai Accent. While competing cars rely on bells and whistles to distract you, the new Accent gets right to the point by offering up a reliable and respectable powertrain bolstered by a I4 engine. Thanks to its adaptive handling and strengthened chassis, the Accent offers drivers a new level of control when they get behind the wheel. Some other standout performance features on this model are:
- Motor-Driven Power Steering (MDPS)
- Smartstream® Intelligent Variable Transmission (IVT)
- Hillstart Assist Control (HAC)
Technology

The 2022 Accent provides the effortless and intuitive technology features we’ve come to appreciate from Hyundai. Hyundai offers available features and safety systems designed to help you avoid accidents and to protect you and passengers from harm. Easy to use and intuitive to navigate, the 2022 Accent’s infotainment and multimedia options are just one additional benefit of owning this Hyundai car. Other technology features available in this vehicle include:
- Tire Pressure Monitoring System
- Electronic Stability Control (ESC)
- Tire Pressure Monitoring System (TPMS)
Design

The bold design of the 2022 Accent is just one of the many reasons this Hyundai car is competitive in its class. The 2022 Accent sports a chiseled body that’s accented by purposeful design elements to afford this Hyundai car an exterior that’s as attractive as it is assertive. It’s obvious that the designers of the new Accent had comfort in mind when designing its interior, with the cabin of this car boasting a spacious yet intimate atmosphere. For an even more comprehensive list of available design features, read this list:
- 17-inch alloy wheel option
- Bluetooth® hands-free phone system with voice recognition option
- Steering-wheel-mounted audio controls
Experience a 2022 Hyundai Accent in Madison, WI
There’s no better place to familiarize yourself with the new Accent than Zimbrick Hyundai West. Our team can give you more information on this model or other new Hyundai cars for sale in Madison, WI. While you’re at it, make sure to peruse our monthly rotation of new Hyundai specials.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2022 Hyundai Accent . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

The everyday commuter. The growing family. The weekend wanderer. The 2022 Hyundai IONIQ 5 offers something for all of the above. This SUV lets you take charge thanks to balanced performance, versatile interior space, and enhanced technology features. Read our model overview of the Hyundai IONIQ 5 if you’re interested in learning more.
2022 Hyundai IONIQ 5 Features and Specs
Performance

To call the capabilities of the IONIQ 5 sufficient would be a disservice to this SUV — they’re nothing short of impressive. There’s a lot to love about the IONIQ 5, but with the capability of producing 320 horsepower, the Electric engine is arguably its most impressive feature. Hyundai has done some of their best work on the suspension, ensuring a comfortable ride for you and your passengers. Learn more about what the IONIQ 5 has to offer performance-wise here:
- HTRAC All Wheel Drive (AWD)
- Permanent Magnet Synchronous Motor
- Drive Mode Select (Eco, Comfort, Sport, Snow)
Technology

There are options aplenty for technology in the new Hyundai IONIQ 5. The IONIQ 5 is safer thanks to available safety features from Hyundai, designed to keep you and your passengers out of harm’s way. Add in a slew of other media, and the road is a more exciting place in the Hyundai IONIQ 5. You can find even more tech features for the IONIQ 5, such as:
- Premium Heads-up Display (HUD) with Augmented Reality functions
- Android Auto™ & Apple CarPlay®
- Surround View Monitor (SVM)
Design

The 2022 IONIQ 5 was engineered with a simple identity in mind: eye-catching on the outside and passenger-friendly on the inside. You can find storage throughout the interior of the IONIQ 5, and you can also stow the rear seats to increase the total cargo capacity to 59 cu. ft. After you decide how to configure the interior, you can decide which comfort features you want to add to make every trip more relaxing. Don’t forget to look for the following design details:
- Heated steering wheel
- Leather-wrapped steering wheel
- LED Daytime Running Lights (DRL)
See the 2022 Hyundai IONIQ 5 in Madison, WI
Your exclusive with the new IONIQ 5 awaits at Zimbrick Hyundai West. The next step is to go through our inventory of new Hyundai cars for sale in Madison, WI. There’s no shortage of great cars here, nor is there a shortage of new Hyundai specials to stretch your buying power.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2022 Hyundai IONIQ 5 . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

If you’re trying to learn more about a class-leading luxury coupe, then you need to keep reading about the 2022 Hyundai Elantra N. The new Elantra N from Hyundai delivers speed, safety, and style in a way that its competitors just can’t. Don’t miss out on the best features of the new Hyundai Elantra N. Continue reading our model overview below.
Enter the 2022 Hyundai Elantra N
Performance

The new Elantra N delivers a comfortable blend of power and capability from the moment you get behind the wheel. The Elantra N comes equipped with a 2.0 Turbocharged DOHC 16-valve 6-speed manual engine capable of producing up to 276 horsepower. The new Elantra N pairs its brisk powertrain with a responsive steering setup and a strengthened chassis to provide a completely balanced drive. This list includes other performance features you should be aware of:
- 10.25-inch digital gauge cluster
- Power windows with driver’s auto-down/up
- Vehicle Stability Management (VSM), Electronic Stability Control (ESC) with Traction Control System (TCS) and Hillstart Assist Control (HAC)
Technology

Keeps your passengers safe? Check. Keeps them entertained? Check. Keeps them connected? Check. The technology in the new Elantra N really can do it all. The Elantra N is safer thanks to available safety features from Hyundai, designed to keep you and your passengers out of harm’s way. Besides keeping you safe, the new Elantra N keeps you and your passengers connected thanks to its easy-to-use and entertaining infotainment system and multimedia options. You can find even more tech features for the Elantra N, such as:
- Rearview camera with dynamic guidelines
- 10.25-inch high-resolution touchscreen navigation
- Forward Collision-Avoidance Assist with Pedestrian Detection (FCA-Ped)
Design

From inside to out, the new Elantra N is simply gorgeous. It doesn’t matter if it’s sitting in your driveway or sitting at a stoplight: the new Elantra N’s bold exterior is going to be the subject of attention. The interior of the new Elantra N is as lavish as its exterior is stylish. There are additional design features and options for this model, including:
- 1-piece bench folding rear seatback with fixed center headrest and outer headrests
- 19-inch alloy wheels with 245/35R19 Michelin Pilot Sport 4S summer tires
- Heated front seats
Schedule a Test Drive in Madison, WI
To see if the Elantra N lives up to the hype, come see it on our lot. We feature this model and many more in our inventory of new Hyundai cars for sale in Madison, WI. Browse our Hyundai specials, and schedule a test drive today.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the Elantra N trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2022 Hyundai Elantra N Elantra N. Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.
Introducing the 2023 Hyundai Kona

CUV models are all the rage, and the 2023 Hyundai Kona is a perfect example of why. You can find car-like performance, driver assistance features, and versatile interior space when you experience this CUV. You can get more information on the 2023 Hyundai Kona when you read this model overview.
Breaking Down the 2023 Hyundai Kona
Performance

The best part of driving a new CUV is that you get a nice mix of SUV capability and sedan fuel economy. The MPI-Atkinson 4-cylinder engine engine contributes to seamless drive at a remarkably low mileage output. Look forward to steady driving on behalf of a sturdy suspension and available traction-enhancing all-wheel drive. The following list has more exciting specs and features available on this model:
- Front suspension: MacPherson strut with coil springs
- Front Wheel Drive (FWD)
- Drive Mode Select transmission
Technology

What you can expect from the tech features available for the Hyundai Kona is an abundance of safety features. The Kona is home to Rear Cross-Traffic Collision-Avoidance Assist (RCCA), an exclusive suite of safety technologies that always brings its A-game — even when you don’t have yours. While safety is a major plus, you should also take the wheel to see the upgrades made to infotainment and multimedia features across the dashboard. The technology features of the Kona don’t end there. You’ll also enjoy these:
- Rear View Monitor (RVM) with parking guidance
- Bluetooth® hands-free with wireless audio streaming
- Touchscreen 8-inch
Design

A new CUV should look as capable as it is, and the bold design of the 2023 Kona lends itself perfectly to that. With this model, you can use up to 46 cu ft as you see fit — the flexible interior will adapt to your needs. No CUV is complete without options for additional comfort. The Kona also offers the following:
- Cloth Seating surfaces
- Alloy wheels 16-inch
- Headlights- Projector Halogen
Test Drive the 2023 Hyundai Kona in Madison, WI
Now that you know what the new Kona brings to the table, take a look for yourself at Zimbrick Hyundai West. Our wide selection of new Hyundai cars for sale gives you a degree of choice you won’t find elsewhere in Madison, WI. See what our regular rotation of new Hyundai specials has in store for you today.
*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2023 Hyundai Kona . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.


